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How To Build Customer Engagement

6 September 2017
building customer engagement

Effective Customer Engagement Strategies

While quality service and high sales will always be essential in the growth of a business, it is also important that business owners constantly explore additional measures to ensure that customers are satisfied. Businesses could accomplish this goal through customer engagement.

Customer engagement is the process of interacting with consumers in between visits and purchases. This is conducted through a variety of methods in order to understand their experiences with regard to the business. Engaging with customers even after the official transaction fosters emotional bond between clients and the business, prompting patrons to come back for a second buy. In fact, a research performed by Gallup illustrates that a fully-engaged market delivers 23% more revenue than average customers. If done right, it could stimulate customers to come back and choose the business over other competitors. This may also pave way for them to refer the brand/product/service to their friends and family, significantly improving sales.

Below are some effective customer engagement strategies that were proven to drive sales and increase revenue:

  1. Prioritize Customer Experience

Delivering excellent and memorable customer experience should always be a company’s first priority. Attaining customer satisfaction and providing an amazing customer experience should be ingrained into each team member through practices in the company culture. Quality customer experience translates to increase loyalty and advocacy. A study conducted by the White House Office of Consumer Affairs manifests that 80% of US consumers are willing to spend more money for a service or product that comes with superior customer experience.

  1. Humanize the Business

Today, there is a plethora of media that can be utilized by businesses to interact with consumers. A business’s personality could resonate better with today’s wide array of available digital technology. Social media, for example, is a powerful tool for engaging clients, in addition to serving as a platform to communicate. Moreover, personal interaction could be strategically undertaken with videos and written content that appeal to clients’ emotions and empathy. These methods could be an instrument to humanize the business by giving it a friendly voice and a trustworthy face.

  1. Communicate Useful Information

Another means to increase customer satisfaction is tactical content marketing. Aside from publishing entertaining and interesting website articles, businesses could educate consumers through useful and informative content. Blog content could include industry information to demonstrate authority and reliability. Moreover, simple tutorial articles have been proven to engage customers and increase website traffic.

  1. Encourage Customer Feedback

The simplest method to recognize customers’ needs is to ask them. People like being heard – plain and simple. Thus, clients appreciate it when businesses take initiative to listen to their concerns. However, soliciting their comments is not enough; business owners actually have to respond to in a timely and efficient manner to show clients that their feedback is warranted.

  1. Reward Loyal Customers

Aside from cultivating new connections, maintaining strongholds must also be a priority for businesses. Thus, it is important for business owners to communicate with loyal consumers and established markets through promotions and offers that are tailored specifically for them.

In today’s world, there are countless ways to create bonds with customers. Since every business wants to foster and retain connections, the basic trick to orchestrating an effective customer engagement strategy is to be out-of-the-box, creative, and of course, genuine. Lee Marketing & Advertising Group can help you nurture client relationships through innovative engagement.

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