Snapchat Geofilter Marketing in Promoting Local Businesses
While offline marketing remains an essential stage in any advertising and marketing campaign, digital marketing has established a stronghold in connecting to most audience. This is due to the increasing period of time that consumers spend online, drastically transforming purchasing methods and marketing efforts. This led to a dynamic development of various applications, websites, and social media for the specific purpose of marketing and advertising. One of the newest digital gimmicks today is the Snapchat Geofilter marketing tactic.
In July 2014, Snapchat introduced geofilters, which are graphical overlays that users can apply when they are in a specific location. However, during its release, it was solely available in the public and well-known areas. With this, users requested for geofilters that could be created and used for private locations and events. With Snapchat users’ attractive demographics, which, according to comScore, are 70% of 18- to 24-year-olds and 41% of 25- to 34-year-olds, the application developers could not help but concede to the request. While Snapchat marketing ultimately targets the young consumers, entrepreneur.com states that 30% of the application’s 150 million daily users consist of consumers that are 35-year-old and above. With this, Snapchat launched customized on-demand filters.
Snapchat geofilters are not only a fun way for users to enjoy their private events and moments; it is also an extremely valuable and effective marketing tactic if done right. First off, Snapchat geofilters are an excellent method to build brand recognition, especially for local businesses. If a business develops an entertaining and creative geofilter, then users or customers in the area would share snaps of it to their friends or followers, creating a wide organic reach. When used to introduce and established a new product or a service, Snapchat geofilters could aid in forging emotional investment and connection to the user. In addition, when users snap a picture in a proximate location and come across the geofilter, a nearby business or event is automatically promoted.
Moreover, Snapchat geofilter marketing can be maximized by integrating it to a bigger marketing campaign. It could be a contest in creating a customized geofilter for a brand, a Snap challenge that could be uploaded in various social media platforms, among others. The possibilities are almost endless, and marketers could be creative.
Snapchat geofilters could also be utilized for a local business to announce its presence in a community event, such charity walks, career fairs, trade shows, among others. This would prevent competitors or the abundance of other businesses from muting a brand’s presence.
In a case study performed by Buffer, a geofilter for a 700-attendee event gained over 90,000 views and impressions by the end of its 25-hour run, with its total cost just mounting to $30. The best part in utilizing geofilters is that they are relatively affordable: costing $5 per 20,000 square feet, depending on the length of its availability.
Lee Marketing’s experienced social media team can help in driving offline and online traffic to a specific business location, webpage or event. Lee MAG can also help encourage users to generate content and share it through Snapchat geofilter marketing. For information on how Lee Marketing can help your business with social media advertising and marketing, call Lee MAG today.
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